Royal Mail AMU has so much more than PAF

Monday, 11th August 2014

Categories: Ideas
If AMU, PAF®, PIF™, Alias™ mean very little to you, your business could be missing out on some very useful information that other companies use to improve their business data, find new customers, and improve customer relations.

Gamze Bilgili

Focus on Outcomes

Monday, 4th August 2014

Categories: Ideas
Focus Groups, Strategy Sessions, Blue Sky Thinking are all part and parcel of day to day life in businesses of all sizes. You have to have a nice quiet room, preferable “off-site” away from the office environment and then someone to lead and get things going armed with post it notes and Blue-Tak to stick things on the wall. A couple of PowerPoint presentations go down well, and if possible try and fit in a couple of “break out group” sessions.

Gamze Bilgili

Social Marketing is not new it’s just changing

Monday, 16th June 2014

Categories: Ideas
For the past decade it's all social this and social that and there seems no sign of it going away. No-one can deny the impact of social media marketing and communications. You can't move for emails, white papers, free guides and "social" events all pointing out that without a strong social media presence you are doomed.

Gamze Bilgili

Why do people print out what they see on screen? And why does it matter?

Friday, 9th May 2014

Categories: Ideas
You know the situation, a trusted contact or business sends you a link to something really interesting and you click on and discover a 12page article or information about a new product. All the information is before you, and you have no need to do anything else but read. But the vast majority having made the decision that the information is valuable control and P and print the details out. Why?

Gamze Bilgili

Two recent findings that should make you to think about your marketing strategy

Tuesday, 22nd April 2014

Categories: Ideas
Here they are: • 80% of B2B buyers undertake their own personal research before they engage with possible solution providers – source SirusDecisions • 59% of B2B make business decisions at home – source Google

Gamze Bilgili

Easter Posting Times

Monday, 31st March 2014

Categories: Ideas
If you’re planning any mailing activities over the next few weeks – don’t forget about Easter. The table below gives you all the information you need.

Gamze Bilgili

Prospects are dying out fast because they know more than you do

Tuesday, 18th March 2014

Categories: Ideas
Here's a fact - nearly 60% of prospects have more information about a product or service before they call and ask about making a purchase. Only a few years ago the power was all with the sales people and the poor prospect was in a game that he or she could do little about. But not now, and probably never again. So how do you get attention and how can you manage the sale process?

Gamze Bilgili

Forget me at your peril

Thursday, 31st October 2013

Categories: Ideas
Managing the relationship with supporters or donors has never been more important. All the organisations we work with who rely of fundraising to fulfil their obligations invest considerable time and money in finding new donors or supporters however many find it harder to keep in touch and nurture that initial relationship over the months that follow. The problem is to balance the need to inform and enthuse without being perceived as pestering for additional support.

Gamze Bilgili