Do you have a single customer or prospect data protocol?

Monday, 1st September 2014

Categories: Data
There are very few successful companies or organisations that overlook the importance of creating and maintaining accurate records of their customers and prospects. Some even have strict data entry practices and regularly update and cleanse the data so it’s always as up to date as it can be.

Gamze Bilgili

Are you having fun with fuzzy when looking for duplicate records?

Thursday, 24th July 2014

Categories: Data
Poor contact data that includes duplicate records costs companies and organisations thousands of pounds every year. Duplicates records come from many sources that include:

Gamze Bilgili

Everyone agrees that data is important -BUT

Monday, 7th July 2014

Categories: Data
Most of our clients can appreciate that having accurate and complete client contact and purchase data is a real asset. Most of them smile nicely and nod in agreement when we mention improved postage rates, minimum duplicates being mailed out and not upsetting the relatives of those who have died who still receive mail for their loved ones.

Gamze Bilgili

What can you do with contact details?

Monday, 9th June 2014

Categories: Data
Clients change on a daily basis, new ones arrive, existing ones make additional purchases, some never buy again, others die, many more move, and some will never have a need to contact you again. All this needs to be reflected in the data records you hold - and maintaining an effective and up-to-date client database is time consuming.

Gamze Bilgili

Look after your data and your data will look after you

Monday, 19th May 2014

Categories: Data
The data you have is very valuable; it’s the glue that makes possible the key relationships that make your business operate. Who orders what products or services, how and when they billed, when they pay, where they are, how to contact them etc. Imagine running your business without having any data.

Gamze Bilgili

Data Data everywhere and not a byte to use

Monday, 24th March 2014

Categories: Data
Data is the great new buzz word you can hear in every marketing meeting up and down the country. Some want more data, some want new data but most haven’t got a clue what data they want and what they could do with it when they had it. There are two problems

Gamze Bilgili

It’s all about quality and not quantity – though it’s nice to have both!

Monday, 6th January 2014

Categories: Data
Having 10,000 customer records is a fantastic asset. Having 1000 customer records by that reckoning is 10% of the asset value. The Mailing Agency takes a very different view and in many cases 1000 updated easy to access records can have significantly more impact on a business than 10,000 records which are poorly maintained, badly set-up and a real pain to use.

Gamze Bilgili