What can the Great British Bake Off teach you about creativity?
Wednesday, 1st October 2014
Categories:
Creative
On the face of it it’s pretty clear that most of the bakers are highly creative. Given the same task, same time scales etc. they know they have to be “different” in order to win.
Creativity is judged by its output – you can describe your cake but frankly the proof of the cake is in the eating, and so it is with an advertisement, or brochure or website.
Gamze Bilgili
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Words you can use in your email subject lines
Wednesday, 27th August 2014
Categories:
Creative
The subject line of your email should be regarded like a headline of an ad. Take time to craft and test different headlines and track response rates. A good place to start is to review the sort of subject lines you have opened from total strangers and ask yourself why?
Gamze Bilgili
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The Colour of Success
Monday, 4th August 2014
Categories:
Creative
Talk to your designer about colour and why it’s important and hopefully they will keep you entertained for hours. Studies over many years have been made on the impact colour has on how businesses and products are perceived.
Gamze Bilgili
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When is a great idea a liability?
Monday, 30th June 2014
Categories:
Creative
Whatever the message or media, a great creative idea will always out perform a run of the mill campaign that has a weak or inappropriate creative theme or concept. But there are situations when caution is advised:
Gamze Bilgili
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Everyone loves a cartoon.
Monday, 9th June 2014
Categories:
Creative
Images are wonderful and essential as they support your text and can make a lasting and powerful impression. But cartoons are often over looked as an option, but do have some advantages.
An image choice sometimes has to be compromise because of availability, copyright, size, cost, content, colours, etc. etc.
Gamze Bilgili
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15 Reasons why postcards are one of the most effective forms of Direct Mail
Monday, 12th May 2014
Categories:
Creative
• Read rates - On average postcards get a read rate of 42% which is higher than catalogues at 36%, flyers at 35.5%, large letter envelope mailings at 35.2%, C5 and DL letter mailings at 34% ***
• Very Versatile – Single or multiple messages can be placed on a postcard ideal for sales, product launches, store openings, invitations, service reminders, immunisations reminders, appointments etc. etc.
Gamze Bilgili
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Which comes first the copy or the design?
Tuesday, 29th April 2014
Categories:
Creative
If you ask that question in a typical creative agency you could be in for a long debate.
The copywriter will say that nothing can be considered until the concept, tone and content has been at least mapped out and agreed, the designer will argue the media is the most important factor so the mechanical constraints should govern the copy.
Gamze Bilgili
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Build brands - don’t dilute them with poor creative control
Monday, 6th January 2014
Categories:
Creative
Build brands - don’t dilute them with poor creative control
Here’s something you can do today to get a clear idea on the way you are managing the perception of your brand. Gather together everything that has your brand on it – i.e. business cards, flyers, posters, brochures, screen grabs from your websites, banners, letterheads, sales letters, financial illustrations, invoices, statements, direct mail items, etc.
Gamze Bilgili
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Creative Services
The Mailing Agency understands that personalised internal and external communications require a unique communications of design and copywriting that works with your data and the required media.
Design and Copywriting
Designing and writing for the multitude of media that can be created for mailing, requires an appreciation of the media, the technical requirements for the mailing and how to incorporate the ability to personalise each item by changing text, graphics or images – or in an ideal world all three!
Postal marketing communications are one of the most effective ways of creating and maintaining relationships with the decision makers who can influence the success of your business or organisation. You can literally put your brand in their hands so consequently the choice of media and how they respond to it is critical.
The Mailing Agency can provide design and copy that works with your data to get the desired response. Personalisation can improve response rates considerably and the difference in the cost is minimal. You have the option to produce a generic or personalised mailing – the cost of postage is the same, but the response rate and how you are perceived is significantly different.
Further information can be found at <click here>