Segments – Not just for Oranges!
Wednesday, 1st October 2014
Categories:
Analysis
There is something rather nice about oranges and citrus fruit in general. You can with a bit of care and patience divide them into nice segments, to enjoy in bite size pieces.
You can do the same with your customer data.
Gamze Bilgili
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What can “Strictly” Teach Us?
Monday, 8th September 2014
Categories:
Analysis
This is reference to the BBC Strictly Come Dancing programme for those not familiar with UK television. The programme is well worth viewing if you like lots of sequins and a tried and trusted format of B class celebrities trying something very difficult and in many some cases achieving amazing results.
Gamze Bilgili
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How much does is cost to send a letter?
Tuesday, 19th August 2014
Categories:
Analysis
Many companies and organisations when considering the cost of undertaking a mailing focus on the cost of postage. That’s fine but it’s only part of the overall cost.
Others recognise that in order to post you have to have envelopes and paper for letters or flyers. So now we have postage and materials to consider.
Gamze Bilgili
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What the World Cup can teach us about the importance of visibility
Monday, 14th July 2014
Categories:
Analysis
Well it’s over. For some a blessed relieve, for others it’s time to review past matches on You Tube or DVD’s. But there is a really powerful lesson that can be learnt from this World Cup, especially if you supported England.
Gamze Bilgili
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How much is too much to spend on marketing?
Monday, 23rd June 2014
Categories:
Analysis
This is sometimes answered as a number based on a fixed budget created historically as a % of turnover.
There is a better way which makes the calculation easier to justify - it’s related to the cost of acquiring or keeping a customer.
You need some basic information including:
Gamze Bilgili
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How fast can you and your organisation change?
Tuesday, 27th May 2014
Categories:
Analysis
It’s often heard and read that the world is changing at an increasing speed. That technology and the application of new science is moving everything along at a breath-taking pace. Is it all just anecdotal or is it really happening?
Gamze Bilgili
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Where’s a good place to measure your success?
Monday, 7th April 2014
Categories:
Analysis
Surprisingly it’s not just in your profitability.
Success is not all about profit, although without them your businesses will fail, but even with good profits your business could do better if it looked at another measurement.
A great way to analyse how successful your business is to take a long hard look at how many errors are made at various points of the sales, marketing and fulfilment process.
Gamze Bilgili
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What really is the problem?
Monday, 6th January 2014
Categories:
Analysis
Clients ask The Mailing Agency for advice and recommendations on a variety of issues but the top three are:
• How to reduce postage costs?
• How to improve the level of personalisation?
• What is the most appropriate postal communications over the short to medium term?
Gamze Bilgili
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Analysis
It only takes a few hours of working with the Mail and Print team to be in a position to understand how changes to your current mailing processes could save considerable time and money
Current practice benchmarking
Are you sure you’re current processes and purchasing protocols are the best they could be? The Mailing Agency can quickly assess both and give you an insight into what you can do to improve productivity and save money. We can show you what best practice looks like and give you an insight into the way future changes will impact on you your organisation and the expectations of your key audiences
Your areas of concern
If you have specific concerns concerning how your organisation “deals” with postal communications at every point of the process, The Mailing Agency can help. With years of experience across many markets sectors the principal consultants can offer practical and commercially realistic solutions that offer the best return in the short run to overcome the immediate challenge and then if required offer a plan for the future.
Understanding recipient expectations
Each and every one of us is bombarded with high quality messages from a myriad of different media every day. Getting through that “noise” is getting harder and getting through in such a way that adds value to your brand is critically important to improving response rates. The problem is that recipients are getting used to basic text based personalisation and respond very well to more sophisticated mailings that include appropriate graphics and images.
Investment considerations
How much should you invest in improving your postal communications? It’s a question that needs an answer based on anticipated return in pure financial terms but also in what additional opportunities have been lost because of poor perceptions created due to weak postal communications.