Data Data everywhere and not a byte to use

Monday, 24th March 2014

Categories: Data

Data is the great new buzz word you can hear in every marketing meeting up and down the country. Some want more data, some want new data but most haven’t got a clue what data they want and what they could do with it when they had it.

There are two problems

• Clients not understanding  and using the data they already collect and have stored away
• The quality of the data they already have

If clients understood the tremendous value that their data had and the potential it had to impact positively on overall profitability then it would be managed and developed as an asset.

• Data can be used to find new clients
• Data can be used to predict when sales are more likely
• Data if not maintained can cost thousands in lost sales
• Data if key in badly is useless
• Data if not subject to regular checks against the Mailing Preference Service list could be illegal
• Data with no-one person given the responsibility to maintain it and develop it will quickly become a liability

If you are unsure about how much of an asset your data is to your business then as a rule of thumb you are not in control of your data.

It’s time to get a grip with a really important asset

And then have some fun using it to make your business more successful, more resilient, and more profitable. 

Author: Gamze Bilgili