What the World Cup can teach us about the importance of visibility

Monday, 14th July 2014

Categories: Analysis

Well it’s over. For some a blessed relieve, for others it’s time to review past matches on You Tube or DVD’s. But there is a really powerful lesson that can be learnt from this World Cup, especially if you supported England.

Now this entry is not about to pass judgement on how sensible it was to harbour any dreams of possible success for the national side, but there is a powerful lesson to learn about how quickly you or your organisation can disappear of the radar as soon as are no longer talked about, mentioned, referred too, etc.

The moment England had flown out of Brazil and the media had lost interest, so did everyone else.

It’s the same when you analyse how well recognised your business is - not just locally but in the market sector you serve. You can very quickly “disappear” and become irrelevant to other people’s business lives – just like the English football team did when they made their early exit.

Within days they were just a distant memory and of no interest. Pundits stopped referring to them and the media forgot all about them.

So when analysing the position of your business and in particular your brand identity don’t delude yourself into thinking you deserve to be on the pitch when in reality no one knows you exist.

When was the last time you undertook an extended and consistent marketing communications programme of activities? Do you deserve to be well known for what you do? Are your competitors easier to find on the internet, and when your field of expertise is mentioned is your company or are you well known?

Are you an England Team in the making?

Author: Gamze Bilgili